Product Sales & Menu Development

The taste you never forget.That's where Matsuya Foods originated.

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From breakfast to dinner, we provide you with a delicious taste and great happiness.

We offer safe, delightful and delicious menu items at reasonable prices. Our menu blends tradition with fresh excitement. From our trademark beef-on-rice, pork-on-rice, and curry to a broad selection of set meals, seasonal menu items, breakfast sets and array of side dishes, we support the healthy eating habits of our customers through our diverse menu line-up.

Matsuya Foods' safe and original taste richly decorates a dining table at home.

The frozen meal pack series and retort meal pack series, developed to meet the desire of people to enjoy the "Matsuya taste" at home are already highly-acclaimed Matsuya brand products. By launching consumer ready food products manufactured under Matsuya's strict quality control system and with Matsuya's commitment to taste, Matsuya Foods has dramatically advanced from being a restaurant chain toward becoming a general food company. We have embarked on development of new products including dressings, milled rice and pre-cut vegetables produced and processed at our own factories. Matsuya Foods is a regular exibitor of FOODEX JAPAN, the largest food trade show in Asia, where our sophisticated technologies and commitment to taste are presented. Our goals are to bring delicious tastes from Japan to the dinner tables of the world. There are no limits to our dream.

Pursuing new tastes, progress of Matsuya Foods' insatiable refinement.

The core management strategy is the development of new menu items and the improvement of existing menu items. New dishes offered in our restaurants are the results of marketing activities that anticipate market needs and our product development activities. Matsuya Foods also devotes energy to refining existing menus. Product sales are monitored after their launch and detailed reviews are conducted in pursuit of even better performance. The ongoing introduction of new and improved menu items has several merits: it fulfills our mission to always offer great new tastes; invigorates our product line-ups; and significantly increases the frequency of customer visits and the number of new customers.

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PAGETOP