(left) Toshio Kawarabuki
Chairman and Representative Director
(right) Kazutoshi Kawarabuki
President and Representative Director
In 2018, Matsuya Foods began its journey towards its 100th anniversary.
Meanwhile, the management environment for the restaurant industry is getting progressively tougher due to aggressive competition and rising foodstuff and personnel costs.
In the midst of such a management environment, Matsuya Foods opened 54 new stores in 2017, centered on our pork cutlet business line, for which we are targeting a system of 200 stores, making it our second most significant business line.
We also renovated 25 stores, made capital investments in factories and production facilities,
further strengthened our product capabilities,
and implemented sales promotional efforts utilizing a wide variety of campaigns, fairs, and social networking services.
We also introduced “Matsu-Ben Points” to the “Matsu-Ben Net” bento reservation site where customers can place advance orders for bentos via their PCs and smartphones.
We at Matsuya Foods see an unlimited future and will establish “products, spaces, and moments that promise to impress our customers” so that we can continue to grow into a “food brand everyone can get excited about.”
In order to realize continued growth going forward,
Matsuya Foods seeks to aggressively expand its business and grow into a global corporation,
further strengthening its foundations in Japan, developing new business lines,
conducting overseas expansion, and promoting M&A.
In conjunction, in order to build a system capable of responding to changes in the market environment, clarify management responsibility for each business, and promote talent development for the next generation while enhancing business efficiency, on October 1, 2018 (tentative),
we have decided to become a holding company.
Even after becoming a holding company,
Matsuya Foods will continue to maintain its listed companies,
striving to enhance the corporate value of the group as a whole.